You deserve full visibility into all visitors to your JobShop – without any data loss and in full compliance with privacy regulations. With our new cookie-independent tracking, you get a comprehensive picture of your reach and can make your decisions on an even more solid data foundation.

What's the difference? Cookie-based tracking vs. cookie-independent tracking
With cookie-based tracking, small data packets (cookies) are stored in users' browsers. These help to recognise visitors and track their behaviour across multiple visits.

However, more and more people are actively blocking cookies – or browsers and privacy tools prevent them automatically. As a result, not all visitors to your JobShop could previously be captured.

Cookie-independent tracking works entirely without these cookies. Instead, it uses anonymised signals that don't require cookies to reliably capture all visitors to your JobShop – even when cookies are blocked. This gives you a more complete picture of your reach – in a privacy-friendly and GDPR-compliant way.

Important: The cookie banner of course remains necessary, for example for other tracking functions, personalisation or marketing tools that use cookies. Our cookie-independent tracking therefore complements the existing privacy process, but does not replace it.

What's changing
Your existing analytics in talentsconnect home have already provided you with valuable insights. What's new: From now on, truly all visitors are taken into account – regardless of whether they accept or block cookies. This expands your data foundation and gives you a more complete picture for your decisions.

Example:
Your JobShop is visited by 1,000 people. Previously, you were able to measure around 600 visitors, as 400 had blocked cookies. Your conversion rate was calculated based on these 600.

With cookie-independent tracking, all 1,000 visitors are now captured. This means: the conversion rate is now based on the total number of visitors and may therefore look different. Your actual performance doesn't change – you're simply evaluating it based on all available data. This creates more transparency for your optimisations.

Your benefits at a glance

• All users visible – no more blind spots:
  • With cookie-independent tracking, you capture every single visitor to your JobShop – regardless of whether cookies are accepted or blocked. You finally have a complete picture of your reach and avoid blind spots in your data.
• Better-informed decisions thanks to a complete data foundation:
  • More data means better insights. You can relate your KPIs to the total number of visitors, not just a subset. This helps you manage your campaigns more precisely and deploy budgets more efficiently.
• Better collaboration through consistent data:
  • When agencies, marketing partners and you all work with the same complete figures, there are fewer discussions and misunderstandings. This creates clarity and accelerates joint optimisation.
• Privacy & future-proofing without compromise:
  • The tracking respects your users' privacy, is GDPR-compliant and robust against new data protection legislation. This ensures the long-term reliability of your data analysis – and the trust of your target audience.
• Targeted recommendations & personalised content:
  • Since all visitors are now taken into account, you can deliver personalised content or job recommendations in the JobShop with even greater precision. This increases relevance, boosts conversion rates and strengthens candidates' engagement with your platform.
• Full data control & security:
  • We use Matomo, and tracking runs on our own servers. Your data stays protected without being shared with third-party providers – a plus for compliance and data security.

Technical background: Matomo & resources
We use Matomo, a privacy-friendly tracking solution that works without cookies. Your data stays on our own servers, secure and under your control.

You can find more information and technical details here:

• Matomo Cookie Consent Banners
• Cookieless Tracking Data Flow

Conclusion
With cookie-independent tracking, you get full visibility into your candidates in the JobShop – without data loss and regardless of cookie settings.

This extends your existing insights to cover your entire reach – for even more precise analyses, better campaigns and sustainable success.