What is the definition of exported metrics?
| Metric | Definition |
|---|---|
| Users | Represents number of unique users who viewed corresponding job offer at least once. Important – number of unique users cannot be summed up. Why is that so? If the same user will visit one job two days in a row – you will see 1 unique user in each day. But you cannot sum them up and say that there were 2 unique users, because it was the same person. |
| Sessions | Represents number of sessions which had at least one pageview of the corresponding job. One session can have multiple pageviews inside. For instance, if user viewed one job 5 times in a row – you will see 1 session. |
| Pageviews | Represents number of times a user visited a job offer. If a user viewed a job 5 times in a row – you will see 5 pageviews. |
| Clicks on Apply | Represents number of times user clicked on “Apply” button on job offer page. Clicking on this button is not equal to submitting an application. This click opens Fast Application form (where user can finally apply) or redirects user to external application page. |
| Applications | Represents number of times user successfully submitted an application on Fast Application form. |
| Job saves | Represents number of times user clicked on “Save” button on job offer page. |
| Average session duration (seconds) | Shows average duration of a session which included a pageview of a job offer. |
| Scroll depth | Shows average scroll depth of a session which included a pageview of a job offer. Is represented in %, where 100% means that page was scrolled till the very end and 0% means that page was not scrolled at all. |
| Bounce rate | Shows % of sessions in which a user hasn’t made any activity and quickly churned. |
| Bounced sessions | Represents number of sessions in which a user hasn’t made any activity and quickly churned. |
| Category | Represents the area where particular job belongs. For instance, area can be Sales, Product Management, Marketing etc. |
| Channel source | This is a UTM_source parameter in the link from where user came from. If UTM_source was empty, then you will see "direct" in this metric. |
| Channel medium | This is a UTM_medium parameter in the link from where user came from. If UTM_parameter was empty, then you will see "none" in this metric. |
| Channel campaign | This is a UTM_campaign parameter in the link from where user came from. If UTM_campaign was empty, then you will see "not set" in this metric. |
| Channel type | Shows the origination of user based on UTM parameters. The values can be Webseiten, Suchmaschinen, Social Media etc. |
| Job | Represents the title of the job which was viewed by user. |
| Location | Represents location of the job (if specified). |
| Job URL | Represents URL of a particular job offer. |
| JobShop URL | Represents URL of a JobShop where a particular offer belongs to. |
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