Average time in minutes that users spend in the JobShop per visit.
Benchmark
Ø 2:30
Explanation
The length of stay is strongly influenced by the target group; at 3:20 minutes, career starters spend an average of 1:20 minutes longer than experienced professionals. Users who ultimately apply for a job spend twice as long in the JobShop as users who do not apply. The time it takes to fill out the application form has already been deducted here.
Recommendation for action
Interactive content such as chats, videos and matching questionnaires increase the length of stay.
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