Conversion Funnel

This illustration shows the steps that users go through on the way to a successfully submitted application in JobShop.

Definitions:

Conversion rate

Percentage of users who have completed a desired action (conversion). The main goal of the JobShop is successful applications, therefore the Macro Conversion Rate expresses the proportion of all users who have applied. The micro conversions are the steps along the way: viewing a job and clicking on Apply.

Number of users who visited the JobShop

Total number of users who visited the JobShop.

Number of users who viewed a job

Number of users who visited a job detail page in the JobShop.

Users who clicked on Apply

Number of users who clicked on the Apply button. This includes both clicks on the Apply button that trigger the opening of the Fast Application and clicks on the Apply button that trigger a redirect to an application form on an external site.

Users with submitted applications

Number of users with successfully submitted applications using the JobShop Fast Application.

Further information

In the podcast episode Eliminate data-based hurdles in the application process of the Data Insights Podcast by talentsconnect, you will find more information about the conversion rate (listening time: 4:30 minutes).