QR codes are a simple way to make information quickly and conveniently accessible. Whether job ads, company websites, or application links—with a QR code, candidates can access this content directly with their smartphones.

In this article, you will learn how to create your own QR codes in just a few steps using a QR code generator.

Table of content

• What is a QR code?
• What are QR codes suitable for?
• Step by step: Create a QR code
  • 1. Open a QR code generator.
  • 2. Select the content type.
  • 3. Enter your data
  • 4. Design the QR code (optional)
  • 5. Generate and test the QR code
  • 6. Insert and use the QR code
• Best practices for QR codes
• Conclusion

What is a QR code?

A QR code (Quick Response Code) is a two-dimensional code that can be scanned using a smartphone camera. It can be used to store information such as:

• Links to websites (e.g., your JobShop job advertisement)
• Contact details
• Text messages
• Wi-Fi access data

In recruiting in particular, QR codes offer a practical way to direct applicants directly to your career page or to a specific job advertisement.

What are QR codes suitable for?

• Posters & flyers: Simply scan and go directly to the application.
• Business cards: Save contact information in seconds.
• Events & trade fairs: Quickly access information or application forms.
• Emails: Candidates can scan the QR code and continue working on the go.

Step by step: Create a QR code

Here's how you can generate a QR code yourself:

1. Open a QR code generator.

Examples:

• qr-code-generator.com
• goqr.me

2. Select the content type.

You can usually choose between URL, text, vCard, email, or Wi-Fi. For job ads, “URL” makes the most sense.

3. Enter your data

• Enter the link to your job advertisement or career page.
• Make sure the URL is correct.

4. Design the QR code (optional)

Many generators offer:

• Change color
• Add logo
• Design frame

5. Generate and test the QR code

• Click on “Create QR code.”
• Download the code as a PNG or SVG file.
• Be sure to test the code on your smartphone to make sure it works correctly.

6. Insert and use the QR code

• In print materials (posters, flyers, brochures)
• In emails or presentations
• On your website or in job advertisements

Best practices for QR codes

• Always test: Does the code work on different devices?
• Print large enough: At least 2 x 2 cm for good readability.
• Use short links: Long URLs can make the QR code unclear. It is best to use a URL shortener (e.g., bit.ly).
• Consider contrast: Black on white is most legible.

Conclusion

With a QR code generator, you can create QR codes quickly and easily. They are a valuable tool, especially in recruiting, for guiding candidates from analog media directly into your digital application process.