The job title is the first thing applicants see—on job boards, Google for Jobs, or in your JobShop. It determines whether someone clicks on your ad or scrolls past it.

A good job title ensures that your job ads are easier to find, look professional, and attract more applicants. In this guide, you will learn step by step how to create the perfect title—and how to use it optimally in the JobShop.

Table of contents

• Why is the job title so important?
• What should you pay attention to?
  • 1. Clarity before creativity
  • 2. Use relevant keywords
  • 3. Use additional information strategically
  • 4. The perfect length
  • 5. Consistent spelling
• Edit job titles in Talentsconnect Home
• Examples of strong job titles
• Avoid common mistakes
• Conclusion

Why is the job title so important?

• Search engine relevance: Job boards and Google for Jobs primarily list jobs by title. A clear title significantly increases visibility.
  
• Clarity for applicants: Those who understand the title are more likely to click on the job and apply.
  
• Professional impression: Creative or overly long titles appear unprofessional.
  
• Conversion rate: More clicks mean more applications—provided the rest of the process is right.

What should you pay attention to?

1. Clarity before creativity

Many companies want to stand out and choose “cool” titles like “Coding Hero” or “Sales Ninja.”

The problem: Nobody searches for those.

Examples

• “Marketing Guru” ❌
  
• “Online Marketing Manager (m/f/d)” ✅
  
• “People Wizard” ❌
  
• “HR Manager (m/f/d)” ✅

2. Use relevant keywords

To ensure your ad is found on search engines and job boards, you need to use the terms that applicants are actually searching for.

Here's how to find the right keywords:

1. Put yourself in their shoes: If you were looking for this job yourself, what term would you enter?
   
2. Compare with other job-ads: See how competitors describe similar positions.
   
3. Observe market standards: Use common terms (e.g., “data analyst” instead of “data analyst”).

3. Use additional information strategically

Additional information can make the title more informative—but only if it is brief and relevant.

Useful additions:

• Location → “Customer Advisor (m/f/d) Berlin” (Important: If you already specify the location in your applicant tracking system, you do not need to include it again in the job advertisement!)
  
• Working model → “Project Manager (m/f/d) – Remote possible”
  
• Specialization → “Software Developer (m/f/d) Java”

Less useful:

• Benefits (“with company car, home office, fruit basket”)
  
• Employer branding phrases (“in the best team in the world”)

Important: Keep the title as concise and factual as possible.

4. The perfect length

A job title should have a maximum of 60 characters. Why?

• Long titles are truncated on Google for Jobs and job boards.
  
• Short titles appear clearer and more professional.
  
• Applicants can grasp the information more quickly.

5. Consistent spelling

Make sure that all job titles in the company are structured consistently. This looks professional and makes your career page easier to navigate.

Recommended setup in the JobShop:

Job title (m/f/d) – Specialization, work model, or location

Example:
Software Developer (m/f/d) – Java, Berlin or Remote

Important: If you already specify the location in your applicant tracking system, you do not need to include it again in the job advertisement!

Edit job titles in Talentsconnect Home

You can easily adjust your job titles at any time in the JobShop:

1. Open TC Home

   • Go to the "Jobs" section.

   • Select the relevant job.

2. Edit job title

   • Click in the "Job title" field

   • Enter the optimized title.

3. Save & publish

   • Save the changes.

4. Check preview

   • Check the display on the job details page

   • Make sure that the title neither truncated nor appears too cluttered

Examples of strong job titles

✅ “Customer Service Representative (m/f/d) – Internal Sales”

✅ “Working Student Online Marketing (m/f/d), Remote”

✅ “Senior Data Scientist (m/f/d) – Machine Learning”

✅ “Project Manager Construction (m/f/d)”

✅ “IT Support Specialist (m/f/d)”

Note that each title is clear, concise, and keyword-optimized.

Avoid common mistakes

❌ Too creative → “Growth Hacker Unicorn”

❌ Too much information → “Software Developer, Programmer, Coding Specialist in a great team, Berlin or home office”

❌ Incorrect abbreviations → “SW Dev.” (not searched for)

Conclusion

A good job title isn't complicated—but it's extremely important for the success of your job ads.

If you stick to these principles, you will:

• Achieve greater visibility on job boards,
  
• Receive more clicks and applications,
  
• Make your recruiting appear more professional.

Even small changes can have noticeable effects.