Percentage of visits where the first page visited in JobShop was one of the following page types:
- Landing page: Page type on which the company's overarching employer brand is usually displayed.
- Job category pages: Page type on which job families or locations are usually displayed.
- Job cluster pages: Page type on which various subcontractors or locations can be displayed in addition to the job category.
- Job detail pages: Page type on which jobs are usually displayed.
- Other: All start pages that does not correspond to the three page types above.
Benchmark
55% landing page
13% Job category pages
22% Job detail pages
Explanation
In the most perfomant JobShops, significantly more users start directly in the job detail pages (over 60%).
Recommendation for action
If the conversion of your JobShop is low, you can lead as many users as possible directly to the job detail page, because the application probability of these users is significantly higher.
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