kleinanzeigen - Job Postings: How to easily reach your target audience on kleinanzeigen

Modified on Thu, 9 Jul at 10:40 AM

kleinanzeigen is not only known for buying and selling. You can also successfully post jobs there. You can reach mobile job seekers and passively interested candidates particularly well on this platform.

When a candidate clicks "Apply" on kleinanzeigen, the conversion rate is approx. 35% – that is an excellent conversion rate.
At talentsconnect, you always post on kleinanzeigen in combination with WhatsApp applications – a combination that makes perfect sense.

What makes kleinanzeigen stand out as a recruiting channel

The platform is well known to many as a marketplace. In addition to goods, users can also find apartments and jobs there. This allows you to reach people who are not actively searching but are open to new job opportunities. Particularly for blue collar and pink collar target groups, talentsconnect customers have, in our experience, achieved great success.

  • High visibility among passive job seekers.

  • Very strong conversion after clicking "Apply" (approx. 35 %).

Note: The channel performs particularly well on mobile devices. The combination with WhatsApp further reduces barriers.

Posting via Talentsconnect: here's how it works

Talentsconnect publishes your positions on kleinanzeigen in a very straightforward way. Your job postings from the Jobshop are posted according to previously agreed criteria.

  • Examples of criteria: job categories or locations.

Account options: your own Pro account vs. PitchYou

Postings are published either through your own kleinanzeigen Pro account or through the PitchYou Pro account:

  • Your own Pro account: CI-compliant appearance, full brand management.

  • PitchYou account: Alternative for smaller volumes, slightly more cost-effective.

Tip: Create your own kleinanzeigen Pro account to maintain a consistent, CI-compliant presence.

Costs: what they depend on

The costs depend on the number of positions posted and the account option chosen.

  • Your own Pro account: tends to be slightly more expensive than using the PitchYou account.

  • PitchYou account: economically suitable for small volumes and without any additional setup effort for the kleinanzeigen Pro account.

In practice: quick implementation with WhatsApp applications

We combine job postings on kleinanzeigen with WhatsApp applications. This fits the mobile usage behaviour of candidates and lowers barriers.

  1. Define the criteria for posting (e.g. categories, locations).

  2. Choose your account option: your own Pro account or PitchYou.

  3. Activate and link the WhatsApp application.

  4. Positions from the Jobshop are posted according to the defined criteria.

QA: Font sizes, line height, spacing, list padding, boxes and checklist checked according to specifications. Language: English. HTML complete.

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